Author Seth Godin continues to crank out great business books, but he never calls them business books. In some ways this keeps his work from being lost in the pack. I enjoy his titles: Purple Cow, Free Prize Inside, The Dip, The Big Moo, etc.
Here’s a line from his latest offering, Tribes: “Leadership isn’t difficult, but you’ve been trained for years to avoid it.”
Before reading Tribes, I tackled the hefty supplement (a PDF he offered free from his blog/website), but found the book much more valuable.
In these uncertain economic times, a short manifesto like Tribes is just what every business owner needs.
Tags: Business, Culture, Sales, Seth Godin, Tribes