Is it possible to sell snow at the North Pole? in Syracuse? During a recent meeting (panel discussion) in New York City, I saw a presentation by Mary Virginia Swanson where she talked about making the most of marketing efforts and having clear goals. Continuity and sustainability were two of the points that caught my attention. Swanson’s portion of the panel discussion was so impressive, I can’t remember the name of any of the other presenters (nor the firms they represented).