Syracuse in focus (SIF)

Author Seth Godin continues to crank out great business books, but he never calls them business books.  In some ways this keeps his work from being lost in the pack. I enjoy his titles: Purple Cow, Free Prize Inside, The Dip, The Big Moo, etc.

Here’s a line from his latest offering, Tribes: “Leadership isn’t difficult, but you’ve been trained for years to avoid it.”

Before reading Tribes, I tackled the hefty supplement (a PDF he offered free from his blog/website), but found the book much more valuable.

In these uncertain economic times, a short manifesto like Tribes is just what every business owner needs.