I started this on a previous post…
I read these books and feel they too should be on every business person’s reading list:
1) Reposition Yourself-T.D. Jakes
2) The E Myth Revisited-Michael E. Gerber
3) 32 Ways to be a Champion in Business-Earvin “Magic” Johnson
Is it possible to sell snow at the North Pole? in Syracuse? During a recent meeting (panel discussion) in New York City, I saw a presentation by Mary Virginia Swanson where she talked about making the most of marketing efforts and having clear goals. Continuity and sustainability were two of the points that caught my attention. Swanson’s portion of the panel discussion was so impressive, I can’t remember the name of any of the other presenters (nor the firms they represented).
Author Seth Godin continues to crank out great business books, but he never calls them business books. In some ways this keeps his work from being lost in the pack. I enjoy his titles: Purple Cow, Free Prize Inside, The Dip, The Big Moo, etc.
Here’s a line from his latest offering, Tribes: “Leadership isn’t difficult, but you’ve been trained for years to avoid it.”
Before reading Tribes, I tackled the hefty supplement (a PDF he offered free from his blog/website), but found the book much more valuable.
In these uncertain economic times, a short manifesto like Tribes is just what every business owner needs.
“Dig your well before you’re thirsty.” Businessman George Fraser said this during a recent interview on the New Inspiration for the Nation with George Kilpatrick. Fraser gave some good strategies to help navigate during uncertain economic times.
Here are a few books that should be on every business person’s reading list:
1) Let My People Go Surfing–Yvon Chouinard
2) True to Our Roots–Paul Dolan
3) How Did You Do it Truett or Eat Mor Chikin: Inspire More People–S. Truett Cathy
4) Talent is Never Enough or Thinking for a Change–John C. Maxwell
5) Take the Risk–Ben Carson, M.D.
6) Succeeding Against the Odds–John H. Johnson
7) The Big Moo or The Dip–Seth Godin